Mariyudi, Mariyudi and Faisal, Matriadi (2017) HASIL PENILAIAN SEJAWAT SEBIDANG (PEER REVIEW) KARYA ILMIAH: PROSIDING INTERNASIONAL Customer Value Co-creation Behaviour in Indonesia Innovation Ecosystems. Atlantis Press, USA.
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Prosiding Internasional 2 Customer Value Co-Creation Behavior.pdf Download (3MB) | Preview |
Abstract
This research analyzes the relationship between value co-creation behavior, perceived service quality, customer satisfaction and customer loyalty, using a Service Dominant logic (SD logic) theoretical framework. Using structural equation modeling, the study examines a sample of 350 online product communities in Indonesia. The empirical analysis provides conclusive evidence that the value co-creation behavior has an influence on the perceived service quality and customer satisfaction. It also confirms that perceived service quality and customer satisfaction have an influence on customer loyalty. To ensure an effective value co-creation process, firms need to motivate their customers to participate.
| Item Type: | Other |
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| Subjects: | E Economy, Accounting, Development > E12 Management |
| Divisions: | Faculty of Economic and Business > Department of Management |
| Depositing User: | Mr. Mariyudi Mariyudi |
| Date Deposited: | 30 Jun 2020 19:15 |
| Last Modified: | 30 Jun 2020 19:15 |
| URI: | http://repository.unimal.ac.id/id/eprint/5747 |
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