asbar, yuli (2014) ANALYSIS OF THE EFFECT OF PERCEIVED OF USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED LIFESTYLE AND ATTITUDES TOWARD ON CREDIT CARD USAGE. In: Seminar Nasional Ekonomi 2014 “Kesiapan Daerah Menghadapi Masyarakat Ekonomi ASEAN 2015”. Lhokseumawe 18 – 20 Nopember 2014. Fakultas Ekonomi – Universitas Malikussaleh, 18-20 November 2014, Lhokseumawe.
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Abstract
This study aims to testing the influence of perceived usefulness, perceived ease of use, perceived lifestyle and attitude toward using to the individual credit card usage. The data were collected from 191 credit card users from 15 provinces in Indonesia using a survey with distributed questionnaires. Structural Equation Modeling (SEM) was used as a statistical method to examine the proposed hypotheses and the data was proceeding by AMOS v.18 software as a statistical tool. The result shows that perceived ease of use has a positive influence on perceived usefulness and attitude toward using. Perceived usefulness also has a positive influence on credit card usage behavior but negatively influence the attitude toward using. In addition, attitude toward using positively influence the use of credit cards by an individual while the perceptions of lifestyle has a negative effect. Keyword: Perceived usefulness, perceived ease of use, perceived lifestyle, attitude toward using and credit card usage.
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | E Economy, Accounting, Development > E12 Management |
| Divisions: | Faculty of Economic and Business |
| Depositing User: | Mr. Yuli Asbar S.E, M.Sc |
| Date Deposited: | 06 Oct 2016 05:39 |
| Last Modified: | 06 Oct 2016 05:39 |
| URI: | http://repository.unimal.ac.id/id/eprint/1898 |
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