Fuzzy AHP model in influencing the decision to visit a coffee shop
Asrianda, Munawar Khalil, Asnawi , Naufal Bachri
The results have been well proven by using the classical AHP method, but failing to produce better results in many cases of application. The results obtained in showing coffee quality products are very desirable for visitors to visit a coffee shop, where strategic location and facilities are a priority for visiting coffee shops. The availability of Wi-Fi and good service is not a consideration for visitors to visit a coffee shop. However, the price receipt is a priority for visitors to visit the coffee shop. Cheaper price is not an indication that a coffee shop will be a priority for visitors to visit the coffee shop. Satisfaction of coffee taste attracts visitors to visit the coffee shop.