Diffusion Innovation in Movies Development: Computer Generated Imagery

Puspasari, Cindenia and Wan Mahmud, Wan Amizah (2012) Diffusion Innovation in Movies Development: Computer Generated Imagery. International Journal on Social Science Economics and Art Vol.2 (2012) No.4., 2 (4). pp. 28-32. ISSN 2088-5342


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This paper provides with a brief review and literature progress on the theory of diffusion of innovations which was made popular by communication scholar Everett Rogers (1931). The diffusion process is concerned with how innovations spread. that is, why they are assimilated with in the market. I have chosen the CGI (Computer Generated Imagery) effect for movies industry development, because in the field of international movies. CGI have been redefined into something the something ‘new’ in the local market of movies. The aim of this paper is to explain how this innovation of CGI were applied in the field of movies and to offer theoretical explanations for the pattern of diffusion of CGI. Keywords— diffusion of innovations; development of the movies; CGI (Computer Generated Imagery) adoption on movies

Item Type: Article
Subjects: W Communication and Media Studies
Depositing User: Ms. Cindenia Puspasari S.IP., M.Soc.Sc
Date Deposited: 10 Mar 2018 14:35
Last Modified: 10 Mar 2018 14:36
URI: http://repository.unimal.ac.id/id/eprint/3480

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