Habitus dan Modal Sosial dalam Kesuksesan dan Kegagalan Bisnis

Muhammad, Nur and Nirzalin, Nirzalin and Alwi, Alwi and Fakhrurrazi, Fakhrurrazi (2020) Habitus dan Modal Sosial dalam Kesuksesan dan Kegagalan Bisnis. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi), 14 (1). pp. 22-50. ISSN 2654-8143

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Abstract

Business is basically a social practice. This makes success or failure in running a business not only determined by financial capital, but also determined by things broader than that. This condition also applies to the furniture business in Lhokseumawe City where UD Bripo managed to dominate while Dek Gam failed to compete. This study tries to uncover the facts of the furniture business with the same type of business, but in the furniture business UD Bripo succeeded in developing its business, on the other hand the Dek Gam furniture business failed to develop its business. Data collection is done by using ethnographic methods. The results of this study are that habitus and social capital have a significant role in supporting the success of the UD Bripo furniture business. Habitus owned by UD Bripo furniture business owners are brave, honest, focused, frugal, caring and leader-minded, and always thinks systems. While UD Bripo's successfully utilized social capital consists of norms, trust and network dimensions. The failure of the Dek Gam furniture business is due to the inaccurate application of habitus and social capital in the business arena Keywords: Habitus, Social Capital, Business, Norms, Trust, Networking

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