THE EFFECT OF REINVENTING POTENTIAL AND FINANCIAL INDEPENDENCE ON THE ENTREPRENEURS CHARACTER OF MILLENNIALS THROUGH SOCIAL MEDIA IN THE ERA MARKETING 4.0

Adnan, Adnan and Aiyub, Aiyub (2021) THE EFFECT OF REINVENTING POTENTIAL AND FINANCIAL INDEPENDENCE ON THE ENTREPRENEURS CHARACTER OF MILLENNIALS THROUGH SOCIAL MEDIA IN THE ERA MARKETING 4.0. Multidiciplinary Output Research For Actual and International Issue | MORFAI JOURNAL, 1 (2). pp. 323-334. ISSN 2808-6635

Preview

Text 4. Jurnal Copernicus 2021 ; Adnan, Aiyub.pdf Download (550kB) | Preview

Abstract

The study presents the results of the impact of reinventing potential and financial independence on the entrepreneur character of the millennial generation through social media in the era of marketing 4.0. The data were obtained from a survey of 448respondents(student) from four department of Faculty Economic and Bussiness Malikussaleh University in Indonesia. The following statistical methods were used: descriptive statistics and structural eqution modelling analysis. The study found that reinventing potential, financial independence and social media has a significant effect on the entrepreneurial character of the millennial generation in IndonesiaAnother finding: Social media did not moderate the relationship between reinventing potential and the entrepreneurial character of the millennial generation, but social media was found to moderate the relationship between financial independence and the entrepreneurial character of the millennial generation in the marketing era 4.0. Keywords: reinventing potential, financial independence, social media, entrepreneur character, and marketing 4.0.

Actions (login required)

View Item