Adnan, Adnan (2018) Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe. JURNAL VISIONER & STRATEGIS, 7 (2). pp. 1-9. ISSN 2338-2864
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Abstract
The purpose of this study was to analyze the effect of consumer behavior on purchasing decisions of Morinaga milk consisting of cultural factors, social factors, personal factors, and psychological factors on consumer purchasing decisions in Lhokseumawe. The sample of this research was taken using the purposive sampling technique. The method of data analysis is Statistical Product and Service Solutions (SPSS). Based on the research find that all of the variables, there are culture, social, personal and phycology have a significant influence to consumenr behavior in purchasing decision product Morinaga di Lhokseumawe. The variable of personal factor is the most dominant factor influencing consumer purchasing decisions. Keywords: cultural factors, social factors, personal factors, psychological factors, decision making
| Item Type: | Article |
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| Subjects: | E Economy, Accounting, Development > E12 Management |
| Depositing User: | Mr Adnan |
| Date Deposited: | 04 Mar 2022 01:37 |
| Last Modified: | 04 Mar 2022 01:37 |
| URI: | http://repository.unimal.ac.id/id/eprint/7006 |
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