Naufal, Bachri (2016) Credibility and Consumer Behavior of Islamic Bank in Indonesia A Literature Review. Expert Journal of Marketing, 4 (1). pp. 20-23. ISSN 2344-6773
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Abstract
The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking. Keywords: credibility, consumer value, customer satisfaction, customer loyalty
| Item Type: | Article |
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| Subjects: | E Economy, Accounting, Development > E12 Management |
| Depositing User: | Dr Naufal Bachri, SE, MBA |
| Date Deposited: | 09 Apr 2021 06:50 |
| Last Modified: | 09 Apr 2021 06:50 |
| URI: | http://repository.unimal.ac.id/id/eprint/6434 |
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