Mariyudi, Mariyudi and Faisal, Matriadi (2017) HASIL PLAGIARISM CHECKER: PROSIDING INTERNASIONAL Customer Value Co-Creation Behavior and Customer Loyalty: a Case Study in The Mobile Application Industry. In: the 1st Economics and Business International Conference 2017 (EBIC 2017), 25 Oktober 2017, Indonesia.
|
Text
Plagiarism Checker - Customer Value Co-Creation Behavior and Customer Loyalty (EBIC 2017) 14%.pdf Download (505kB) | Preview |
Abstract
This research analyzes the relationship between value co-creation behavior, perceived service quality, customer satisfaction and customer loyalty, using a Service Dominant logic (SD logic) theoretical framework. Using structural equation modeling, the study examines a sample of 350 online product communities in Indonesia. The empirical analysis provides conclusive evidence that the value co-creation behavior has an influence on the perceived service quality and customer satisfaction. It also confirms that perceived service quality and customer satisfaction have an influence on customer loyalty. To ensure an effective value co-creation process, firms need to motivate their customers to participate.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | E Economy, Accounting, Development > E12 Management |
| Divisions: | Faculty of Economic and Business > Department of Management |
| Depositing User: | Mr. Mariyudi Mariyudi |
| Date Deposited: | 30 Jun 2020 19:16 |
| Last Modified: | 30 Jun 2020 19:16 |
| URI: | http://repository.unimal.ac.id/id/eprint/5765 |
Actions (login required)
 |
View Item |
