Hamdiah, Hamdiah (2014) Analisis Faktor-faktor yang Mempengaruhi Manfaat Relasional Berbelanja Secara online Pada Mahasiswa Fakultas Ekonomi Universitas Malikussaleh Lhokseumawe. JURNAL VISIONER & STRATEGIS, 3 (2). pp. 31-40. ISSN 2338-2864
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4. Hamdiah JURNAL VISIONER DAN STRATEGIS VOL SEP 2014-min.pdf Download (3MB) | Preview |
Abstract
this study purposely aimed at determining and analyzing the influance of site awareness, Quality of product information, quality of service information, and security perception toward online shopping relational benefits of the faculty of economics students, Universitas Malikussaleh lhokseumawe. This Study is quantitative descriptive research in descriptive explanatory manner. The population is the students of the faculty of economics universitas malikussaleh who have conducted more than twice online shoppins. The sampling technique used is accindental sampling. Methods of data gathering are interview, questionnairs, and documentary study. the data is analyzed through multiple linear regression. The result shows that site awareness, quality of product information, quality of serviceinformation, and security perception have simultaneous significantly influance the relational benefits of online shopping
| Item Type: | Article |
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| Uncontrolled Keywords: | Site Awareness, Quality of Product Information, Quality of Service Information, Security Perception, Relational Benefits. |
| Subjects: | E Economy, Accounting, Development > E12 Management |
| Divisions: | Faculty of Economic and Business > Department of Management |
| Depositing User: | Ms. Hamdiah SE |
| Date Deposited: | 02 Aug 2018 13:45 |
| Last Modified: | 02 Aug 2018 13:45 |
| URI: | http://repository.unimal.ac.id/id/eprint/3754 |
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