The Credibility and Performance of Islamic Banking: Reconceptualizing the Model Service-Profit Chain

Rahman Lubis, Abdul and Bachri, Naufal (2015) The Credibility and Performance of Islamic Banking: Reconceptualizing the Model Service-Profit Chain. In: The 5th Annual International Conference Syiah Kuala University (AIC Unsyiah) 2015 in conjunction with the 8th International Conference of Chemical Engineering on Science and Applications (CheSA) 2015, 9-11 September 2015, Darussalam.

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Abstract

Islamic banking is a rapidly growing industry in the domestic and global economy. This provider competes to improve and maintain performance through increasing customer value, customer satisfaction and customer loyalty. To achieve this goal, the company needs to create and maintain the credibility of the company as a key strategy. This study is a literature review that discussing the relationship between credibility, customer value, satisfaction, loyalty and performance of Islamic banking. It aims to re-conceptualize the model service-profit chain (SPC). This study uses 50 references related to the model SPC. These references include journal articles,books and publications dissertation. The results of the review showed that the limited studies about the importance of credibility in improving corporate performance. There are relationship between credibility, customer value, satisfaction, loyalty and the company's performance. However, the credibility has direct and indirect relationship toward the company's performance

Item Type: Conference or Workshop Item (Paper)
Subjects: E Economy, Accounting, Development > E12 Management
Divisions: Faculty of Economic and Business > Department of Management
Depositing User: Dr Naufal Bachri, SE, MBA
Date Deposited: 19 Apr 2018 14:37
Last Modified: 19 Apr 2018 14:37
URI: http://repository.unimal.ac.id/id/eprint/3581

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