Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review

Bachri, Naufal and Rahman lubis, Abdul and Darsono, Nurdasila and Abd. Majid, M. Shabri (2016) Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review. Expert Journal of Markerting, 4 (1). pp. 20-23. ISSN 2344-6773

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Abstract

The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking

Item Type: Article
Subjects: E Economy, Accounting, Development > E12 Management
Divisions: Faculty of Economic and Business > Department of Management
Depositing User: Dr Naufal Bachri, SE, MBA
Date Deposited: 19 Apr 2018 14:37
Last Modified: 19 Apr 2018 14:37
URI: http://repository.unimal.ac.id/id/eprint/3579

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